Art Directors

The work

Core tasks

1. 01Work with creative directors to develop design solutions.
2. 02Present final layouts to clients for approval.
3. 03Manage own accounts and projects, working within budget and scheduling requirements.
4. 04Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
5. 05Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
6. 06Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
7. 07Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
8. 08Create custom illustrations or other graphic elements.
9. 09Attend photo shoots and printing sessions to ensure that the products needed are obtained.
10. 10Review illustrative material to determine if it conforms to standards and specifications.
11. 11Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
12. 12Research current trends and new technology, such as printing production techniques, computer software, and design trends.

Capabilities

Essential skills

Employment outlook

Where the role is heading