Writers and Authors

The work

Core tasks

1. 01Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
2. 02Vary language and tone of messages based on product and medium.
3. 03Present drafts and ideas to clients.
4. 04Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
5. 05Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
6. 06Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
7. 07Conduct research and interviews to determine which of a product's selling features should be promoted.
8. 08Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
9. 09Collaborate with other writers on specific projects.
10. 10Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
11. 11Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
12. 12Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.

Capabilities

Essential skills

Employment outlook

Where the role is heading