Advertising Sales Agents

The work

Core tasks

1. 01Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
2. 02Maintain assigned account bases while developing new accounts.
3. 03Provide clients with estimates of the costs of advertising products or services.
4. 04Locate and contact potential clients to offer advertising services.
5. 05Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
6. 06Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
7. 07Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
8. 08Process all correspondence and paperwork related to accounts.
9. 09Draw up contracts for advertising work, and collect payments due.
10. 10Deliver advertising or illustration proofs to customers for approval.
11. 11Inform customers of available options for advertisement artwork, and provide samples.
12. 12Recommend appropriate sizes and formats for advertising, depending on medium used.

Capabilities

Essential skills

Employment outlook

Where the role is heading