Market Research Analysts and Marketing Specialists

The work

Core tasks

1. 01Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
2. 02Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
3. 03Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
4. 04Measure and assess customer and employee satisfaction.
5. 05Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
6. 06Measure the effectiveness of marketing, advertising, and communications programs and strategies.
7. 07Seek and provide information to help companies determine their position in the marketplace.
8. 08Forecast and track marketing and sales trends, analyzing collected data.
9. 09Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
10. 10Monitor industry statistics and follow trends in trade literature.
11. 11Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
12. 12Direct trained survey interviewers.

Capabilities

Essential skills

Employment outlook

Where the role is heading