Marketing Managers

The work

Core tasks

1. 01Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
2. 02Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
3. 03Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
4. 04Develop pricing strategies, balancing firm objectives and customer satisfaction.
5. 05Compile lists describing product or service offerings.
6. 06Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
7. 07Consult with product development personnel on product specifications, such as design, color, or packaging.
8. 08Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
9. 09Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
10. 10Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
11. 11Initiate market research studies, or analyze their findings.
12. 12Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Capabilities

Essential skills

Employment outlook

Where the role is heading