Occupations41-9011.00

Demonstrators and Product Promoters

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product.

Median annual pay
$37,960

BLS, 2024

Employment
79,200

U.S., 2024

Ten-year outlook
-0.1%

2024–34

Annual openings
14,000

Projected average

The work

Core tasks

  1. 01Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  2. 02Sell products being promoted and keep records of sales.
  3. 03Keep areas neat while working and return items to correct locations following demonstrations.
  4. 04Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
  5. 05Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
  6. 06Suggest specific product purchases to meet customers' needs.
  7. 07Research or investigate products to be presented to prepare for demonstrations.
  8. 08Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
  9. 09Identify interested and qualified customers to provide them with additional information.
  10. 10Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
  11. 11Transport, assemble, and disassemble materials used in presentations.
  12. 12Practice demonstrations to ensure that they will run smoothly.

Capabilities

Essential skills

Active ListeningSpeakingReading ComprehensionWritingCritical ThinkingMonitoringActive LearningLearning StrategiesMathematicsScience

Employment outlook

Where the role is heading

U.S. employment is projected to move from 79,200 in 2024 to 79,100 in 2034, a -0.1% change.

BLS projects an average of 14,000 openings each year over the period, including openings created by workers leaving the occupation.